Growing a business in such a fast-paced society is tougher. True enough, there are various marketing platforms that you can use to make your bid for success better.

However, standing out is still a daunting task because like you, other business owners have access to the same marketing platforms. It all boils down to how YOU can utilize those platforms to your advantage.

One of the platforms that you can try out right now is Google Ads.

What Is Google Ads?

Google Ads is an online advertising platform that’s developed by Google. Formerly known as Google AdWords, Google Ads is all about allowing you to make brief advertisements via Google’s search results page.

Say for instance, you’re a dentist in New York. With the help of Google Ads, an ad of yours will appear on Google if people make related searches like “dentist in New York” or “dentist near me.”

The way it works is that you make bids for your ads on Google. If those bids win and if your ads pass Google’s standards, you’ll be able to appear directly in front of your potential customers on the search engine.

Pros Of Google Ads

  1.   Instant Results

Out of the three, Google Ads is the marketing platform that delivers the fastest results. How fast?


Once a user finds and clicks your ad on Google, that’s engagement and traffic already. It’s also a potential lead that can generate sales. Making a sale is very likely because the person already has a vested interest in what you have to offer to them.

  2.   Flexible Ad Budgets

Google Ads isn’t just cheap, it also allows for a very flexible budget spending. Google Ads are pay-per-click which means you can dictate exactly how much you want to spend for your ads.

You can start running ads even with $10. What’s even better is that you have full control over when those ads run. For instance, you can run it during the days where your business is most strong. This control over the ads makes it so that you can get the most out of what you have.

  3.   High ROI Potential

Google Ads is all about helping you make sales. With a flexible budget system that allows you to kickstart a campaign with just a few dollars, there’s high potential for returns when it comes to Google Ads.

If your ads allow you to generate direct sales from your customers, then that’s already a big plus. Think of the potential gains if your customers become satisfied with your products or service and they begin recommending it to people they know.

Cons Of Google Ads

  1.   High CPC

There’s a chance that highly competitive industries have a higher cost-per-click rate. This means that there’s a chance that you’ll be spending more for certain ads. The good news is that the average cost-per-click in most industries is around $1-$5 only.

  2.   Complexity

Google gives you loads of options and settings to tweak when it comes to using Google Ads. While this may sound like a good idea, it’s actually a double-edged sword.

Due to the variety of settings and the complexity of the platform, Google Ads might not be suitable for those without prior experience when it comes to PPC.

You don’t need to blindly make your way to Google Ads success with us helping you out.

  3.   Time-Consuming

Google Ads can be time-consuming. If you don’t watch your campaigns and focus on them, you could waste your money with unwanted clicks. Even for the experienced PPC advertiser, Google Ads can be time-consuming.

If you devote time and effort to directly running your campaigns, then you have a better shot at success.

Google Ads is a key platform that can lead to the success of your business. Thanks to its amazing pros including its affordability, it has become one of the best marketing platforms to use for small businesses.